You may have heard motivational speakers in the vein of "I had brain cancer, but now I'm better," or "I was born dirt poor, but now I'm a millionaire, thanks to my speaking gigs." Why are such speakers ineffective? One piece is missing: steps audience members can take the next day to improve their own lives.
Such speakers leave me cold. Sure, the rah-rah part can be moving, but like a sunburn, what's left 2 days later? When I listen to a speaker, questions linger in the back of my mind: so what? What can I take from this speech to improve my own life? What's in it for me? Since that's what I like from other speakers, it's the way I deliver my own presentations. There has to be a bottom line improvement or it's not worth the audience's time. I have no sad personal story to tell, so I focus on what folks can do to improve themselves.
That said, there are many things people can do every day to make life easier. From my management & training background, I've learned a great deal about what motiviates people. My psychology studies have given me even greater insights into the workings of the human mind, where the best work can be done. I share that knowledge with the audience, so they have something they can use immediately.
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